Thursday, August 27, 2015

THRIFTY THURSDAY: Wedding Season with Elizabeth Caballero

By Lily Guerrero


 Photo: twitter.com/LizCaballero

On July 21, Sexi Soprano Elizabeth Caballero announced via social media that she got married! Surprise! Besides the usual congratulations sent to the couple, the second highest comment was expectedly: “I love your dress!” This week, we’ll show you how to get Liz’s gorgeous look.

1. The Original: Eliza J Fit and Flare Dress, sizes 2-14 regular or petite, $198

Liz generously shared that she got her big day buy from Nordstrom, and it is still available! I love Eliza J dresses because they are so pretty and feminine, yet ladylike and mature. This particular fit and flare dress is fantastic for any body type and the belt helps to accentuate a small waist. The bonus of wearing a belt while singing is that can help with breathing and no one has to know! While Liz chose to feature this stunner on her wedding day, I suggest it for Sunday afternoon concerts, brunch meetings with donors, or even your church gig audition. The lace detailing is sure to strike up conversation, and it never hurts to hear a compliment! Buy it at Nordstrom here.










2. Ann Taylor Floral Garland Flare Dress, sizes 00-18 regular and petite, $149

This Ann Taylor piece features the same fit and flare silhouette as the original, but trades in lace for polyester, making it stretchy, and an inverted color scheme. Those who don’t like cap sleeves will appreciate this dress. I love that it comes in regular, petite, or tall. Make sure to sign up for Ann Taylor e-mails to get 25% off this dress before you purchase it! Buy it in store or online here.














3. Anne Klein Floral-Print A-Line Dress, sizes 2-16, $80

If lace isn’t your thing, but you love the floral print on a fit and flare, here’s your dress! It is knee length making it a perfect audition dress and paired with an eye-popping red belt or pair of pumps, you’re sure to be a knockout! The boat neckline brings attention to your beautiful face and keeps the panel’s eyes on your charismatic aria presentation. Buy it at Macy’s in store or online here.














4. Leslie Fay Floral-Print Lace Fit-and-Flare Dress, sizes 6-16, $35

Need a pop of color? This little blue number is a fresh take on the floral lace dress. I especially suggest this one for those wanting to accentuate their blue eyes or tan skin. The polyester and spandex blend gives you room to both breathe deeply and move freely as you perform for an opera flash mob or network at the season preview performance! Buy it at Dillard’s in stores or online here.














5. Chi Chi London Premium Metallic Lace Midi Prom Dress with Bardot Neck, sizes 2-12, $120

I love the romantic feel of this lightweight lace dress. The sweetheart neckline and scalloped trim add a whimsical feel to any occasion. I love this for an opening night party or an afternoon concert of arias. Pair it with some statement earrings or a jeweled headband for the ultimate fairy-tale look. Buy it at ASOS online here.















6. Catherine Malandrino Jocelyn Lace Bonded Organza Dress, sizes 0-12, $47

Organza is a great substitute for lace if you want to try a different type of material. This particular piece has a rounded neckline, which is more necklace-friendly than a boatneck, and the patterned belt helps to give the dress a feminine figure. Buy it at Dillard’s in stores or online here.


Wednesday, August 26, 2015

Sexi Sopranos- Just Married, Still Laughing!


"SEXI SOPRANOS—JUST MARRIED, STILL LAUGHING!
By Christi Amonson 

After the SCOTUS ruling allowing gay marriage in all states, I think it is timely to tell a story about two sopranos who fell in love…and got married. Tami Petty and Sarah Griffiths have agreed to answer my questions without any bribery whatsoever. All information divulged in this storycomes from the primary source of Facebook interviews. 

I met Tami while we were young artists at Chautauqua Opera. Her last name is my maiden name, so although not related, we considered ourselves insta-soul-sisters. Tami never dated much. She excelled in school, began a successful career singing opera and with a lot of courage, she embraced her authentic self and came out as gay. Not so long ago, she heard a laugh. Now my friend Tami has the greatest laugh you’ve ever heard. Friends of hers will tell you it is her best quality—tied with her loyalty, sense of humor and her gorgeous voice--yes, she’s practically perfect. Well, the laugh she heard touched her somewhere new and when she met the soprano behind the laugh, two lives were changed forever. Tami and Sarah, two sopranos with careers in different parts of the country, fell in love and committed to sharing their lives. Sarah moved to New York City with Tami and a year ago they got married where it was legal, in New York. Spend five minutes with them and you will get the warm fuzzies you may vaguely remember from your first crush. These two sopranos are crazy for each other and they make each other so happy that you cannot help but feel happy, too. Tami Petty is a full lyric towards dramatic soprano with a career in oratorio, and she is the 2014 international winner of the Joy In Singing Competition, and will serve this year as Interim Music Director at Middle Collegiate Church in lower Manhattan. Sarah Griffiths is a specialist in early music, she makes a living singing with the best choirs in NYC and she has recorded two albums with the early music ensemble she co-founded, Armonia Celeste, check them out!

Of course their Fachs cross paths occasionally as Sarah also sings contemporary music and opera and Tami also sings concert works and choral gigs. When asked if they ever get competitive, they live in denial and refer to the age-old question, “How many sopranos does it take to change a light bulb?” I asked them if they coach one another or if that was taboo. Tami answered, “We provide help and encouragement to one another. We both have terminal degrees in our field, but we learn a lot from each other. For the past two seasons we have worked together as Artistic Directors for a local salon concert series. This has helped us grow together as a couple and learn more about each other as artists.” Sarah mentioned that early on in their relationship Tami helped edit her doctoral dissertation but, “we drew the line at the bibliography.” I think I can speak for those of us who have experienced this process and say, “Oh, hell yeah!”


I did my due diligence trying to stamp out any stereotypes, but sorry, but they DO shop at Home Depot. They watch Battlestar Gallactica and it is rumored that one of them follows America’s Top Model…. These sopranos are active Christians that believe "all are welcome at God's table," and they strive to treat all people equally because, “God = love.” I love these two amazing humans and I think they are living proof that our country needed to make progress and we should support the Supreme Court’s decision to recognize the rights of all American citizens to legally marry. I asked them if the SCOTUS ruling has changed their relationship and the answer was a resounding, “YES.” Tami and Sarah want to live in a state where they have equal rights and now they can both consider universityteaching opportunities and travel for gigs in all states. The girls both told me, “This is a very welcome, positive change!” When asked how the ruling will change the lives of their LGBT friends, Tami simply stated in her lovable smartass way, “Now they won’t be jealous of us anymore.” 

I asked Tami and Sarah about their own wedding and their tips for a successful marriage. As newlyweds, of course they know it all! They both have incredibly supportive family members and their first obstacle in their wedding planning began in 2012 when they found they could not be legally married in the states where their families lived.  They opted for a small, destination wedding in the Adirondacks, which held strong childhood memories for Sarah and was reminiscent of Tami's family cabin in Ontario. What is their immediate Rx for a happy relationship? “Separate desks are a must—even in a tiny Manhattan apartment.” They love to be silly, sing tuneless songs and they each agree that being married to a soprano may lead to gray hair, but they want to age gleefully and gracefully…together."




Monday, August 24, 2015

5 Steps to Create Your Professional Website


These days, it just doesn’t make sense for a performer not to have a website. I was reminded of this recently after seeing this Facebook post from an influential "power-that-be" in our industry:


Make it easy for people to find out about your business! After all, singing is a business. Your website serves as a central locale for audio/video clips, photos, your performance schedule, and more. Gone are the days of needing to carry around a flash drive with your press packet materials at all times – simply hand new contacts your business card with your website and they will have instant access to all of the information that could land you your next gig! Create a website you can be proud of by following these easy steps.

1. Do Your Research!

When designing your website, it is important have plan. Visit the websites of other singers to get some ideas! Scour the sites of your favorite singers and those who are at a similar place in their careers as you. What appeals to you? Consider things like color scheme, site layout, and what content is included. If you know what you like, you will already have some choices made when it comes to designing your own site. This will save you time and keep you from making snap decisions. Take notes, draw sketches, and have at least a rough idea of what you want your site to look like before you ever start creating it.

2. Pick Your Platform

Luckily, it is no longer necessary to have an in-depth knowledge of HTML code to create a professional-looking website. You can choose from several different web services that can help you build a website from scratch, no coding required. My favorite is Wix.com. With Wix, you create your site by adding elements (text, images, menus) and placing them absolutely anywhere on your page with a simple drag-and-drop interface. This is great for customizing your site and making it look exactly like your vision (from your research in step 1, remember??). You can start with one of their ready-made templates, or for ultimate flexibility, start with a blank template and let your imagination run wild!

For something with a smaller learning curve I recommend Weebly.com. With Weebly, start with a predetermined template and customize it by adding your elements, which will snap to a grid ensuring perfect alignment. Weebly offers less flexibility with color and layout customization, though if you are willing to delve into a little bit of coding you do have the option to edit your template’s code.

via Wix.com and Weebly.com
Don’t forget to consider cost when picking your platform, as you will need to have a premium account with either of these sites to get rid of their ads. With Wix it costs about $13/month to connect a custom domain and get rid of ads. They do offer discounts for paying for a year at a time, and upgrades go on sale often so keep your eyes peeled! Weebly allows you to connect a domain for free, but you must upgrade to get rid of ads (starting at $3.29/month). Don’t forget to consider the cost of your domain name in your calculations. Generally it is much cheaper to go through a site like GoDaddy than purchasing a domain through Wix or Weebly, and each site offers step-by-step instructions to connect it.

I personally use both sites: Wix for my singer website at www.rachaelcolman.com, and Weebly for my design website at www.rachaelcolmandesigns.com. I do not recommend using ClassicalSinger.com or YAPtracker to build your site. You have far fewer customization options, and it can cost much more.

3. Add Your Content

You should already have a good idea of what content you should include on your site after looking through other singers’ sites. Remember that your site serves as a tool to get gigs when you cannot be there to audition in person, so include anything you might bring in to an audition. Basic categories could include any of the following:

Biography – keep it up-to-date. It’s not a bad idea to include a line at the bottom stating the date of your last update. This will help you remember when you last updated things, and give your contacts a point of reference.

Resume/Repertoire List – you may also wish to include a link to a downloadable version of your resume or full press packet

Reviews – as long as they are legitimately about you and portray you in a good light.

Headshot/Production Stills – try to avoid an overwhelming amount backstage “candid” photos, which can come across as unprofessional

Performance Calendar – include your upcoming performances and past performances as well, if you wish. Linking to the companies with which you are performing gives your visitors a chance to click through and find out more about the company.

Media – audio samples, YouTube videos, or other links.

Blog – A blog can be a great, personal way to keep up with your site visitors. But make sure to keep up with it! Nothing says unprofessional like one “Welcome to my new site!” blog post on a site that hasn’t been updated in years.

Contact Info – Your visitors will want know how to contact you. Use a contact form, or include things like your contact email, phone number, or links to social media. Remember that you are posting this on the web for the whole world to see. Use your best judgement, and NEVER publish your mailing address.

4. Publish and Get the Word Out


After all of your hard work in creating your perfect site, tell everyone! Post it on Facebook, Twitter, even Instagram a screenshot. Include your website address on your resume, business cards, and at the end of your biography. Be sure people know how to find you online, as your website should be the most up-to-date representation of your career. Which brings us to…

5. Update Regularly!

It is crucial that you update your website as regularly as possible. It helps no one to know what your upcoming performances were two years ago. I have a reminder set on my phone to update my website on the first of every month. You may not need to update that frequently, or you may find that you need to update much more often to keep your visitors up-to-date. Learn what works best for you, and make sure you stick to it regularly! Remember this: a website that needs polishing but is current always trumps a fancy site that is out of date.

Follow these steps and you’ll have your website up and running in no time!

Be sure to sign up to participate in our Comprehensive Branding Webinar coming September 12, 2015! Rachael will be available to answer your specific branding questions. Sign up today!

~SexiSoprano was not compensated in any way by Wix.com, Weebly.com, or GoDaddy.~

Rachael Colman is a mezzo-soprano and graphic designer based out of Kansas City. She loves to help her fellow singers improve their audition portfolios, offering services from resume editing to headshot retouching to website design. She is currently on roster with several professional choral groups across the country, and maintains an active opera presence, most recently performing as Nancy in ALBERT HERRING with Opera Breve in Wichita Falls, TX, and as the title role in LA CENERENTOLA with the Midwest Institute of Opera in Bloomington, IL. For more information, please visit www.rachaelcolmandesigns.com and www.rachaelcolman.com.

Wednesday, August 19, 2015

Audition Season Checklist

By Stacy Dove
It’s that time of year. YAP Tracker is humming with audition announcements and deadlines are approaching much more quickly than anyone is comfortable with. Soon audition season will be upon us in all its glory. Are you ready?
It’s time to get organized so you can have everything in place once it’s time to hit the ground running. Consider this your checklist of everything you need to get ready for the best audition season ever!
  • Materials. Let’s get everything in order. Update your resume and bio. Do you need new headshots? Now is definitely the time. Make sure all of your paperwork is prepared so you can have it at the ready!
  • References. I know that this goes without saying, but please make sure you ask your references for permission before listing them as such on any applications. I’ve heard terrible horror stories of singers never asking for permission from references they list (who, consequently, give them horrible recommendations). Make sure you cover your bases on this one.
  • Repertoire. Has your repertoire changed in the past year? It’s time to update your binder. Make sure you have clean copies with cuts CLEARLY marked at the ready. Auditions can be scary enough without wondering if the pianist will be able to follow along with your poorly copied or marked music. Make sure you have everything as easy to read and access as possible. Which leads me to my next point…
  • Recordings. Our favorite time of year!! If you don’t have fresh recordings for your applications you still have time. Your voice has improved and grown over the last year. You may even be singing new rep. Take the time now to make recordings that will represent you in your best light. It’s the best investment you can make in your career.
  • Your best positive attitude. Audition season is hard. Give yourself space to send as much positivity to yourself as you possibly can. Your attitude will make the biggest difference of all!

Once you have these things in place, you’ll be well on your way to being ready for your best audition season ever. Do you have anything to add to this list? We would love to hear from you!

Picture courtesy of StartupStockPhotos via Pixabay.com

Monday, August 17, 2015

One Page Only: 6 Tips to Shape Your Best Resume

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Your one-page resume. It is a tool used by an opera company to instantly size you up and understand everything about your performance career. When companies look at your resume, the most important thing is for them to find what they are looking for, and find it fast. It can be totally overwhelming to tackle such a comprehensive document, but just take it piece by piece and pretty soon you’ll have a resume that is impressive to the company, and the envy of the competition! Here are 6 ways to tailor your resume for your next audition.

1. Line Up Your Columns

Neatly aligned columns just make the page look clean, organized, and inviting. Do not, I repeat, do NOT send out a resume with messy columns! Most people use tabs to line up these columns, but there is an easier way! Just use tables instead of tabs. Create a table with four columns and enter your information appropriately, and make sure the final column is right-aligned for your dates. Now if you need to nudge your columns one way or the other you can click and drag the border of the whole column at once! Make sure your columns line up all the way down the page. Highlight the entire table and set the borders to “none”. You will still be able to see dotted guidelines for your borders when you edit your resume, but when you print it or save it as a PDF the lines will be invisible, leaving perfect columns behind.



Your resume should represent your brand. Use the same header for your resume that you use for your other materials, and keep your distinctive fonts and colors in mind. For a refresher, see my previous article on branding.

2. Include a Headshot

These days it has become common practice to include your headshot at the top of your resume. Doing this serves one main purpose: in the event that your 8x10 becomes separated from your resume, the audition panel will still be able to reference what you look like. I recommend putting your headshot in the upper-left corner of your Resume, with your name and other info centered or right-aligned in the header. Why? Pages are usually stapled in their left-hand corner, and if a staple goes through your resume it is better for your thumbnail headshot to be obscured than your name and contact info!

3. Use Appropriate Sections

Here is where resumes become flexible and totally dependent on your own experiences. Standard sections of your resume can include Roles, Other Performance Experience, Honors and Awards, Training and Education (including your list of teachers, coaches, etc.), and Special Skills. However, these are not hard-and-fast categories. The key here is to place like items together and label them appropriately. Have a lot of music theater experience? Create separate “Opera Roles” and “Music Theater Roles” categories to separate the two. Have various amounts of concert, recital, or chorus work, but not enough to create separate categories for each? Lump them together into an “Other Performance Experience”. You have total control over each category.

You can create separate sections for scenes work as well. Most of us start out with a ton of scene work to offer. Rather than fill your “Roles” section with asterisks to denote these scenes, why not make a whole separate category for “Partial Roles”? If you have just a few scenes or want to denote covers you have done, I highly recommend using the abbreviations (sc) or (cvr) after the relevant role. It takes up a lot of time for the panel to find a legend (which is never in the same place from resume to resume), then to decipher the symbol, then to go back and forth as they read the entire resume. This goes for future engagements as well. Rather than having yet another symbol to denote a future engagement, simply italicize the entire line and include the month with the date. Your audition panel is smart – they will see that the date is in the future, and know that you mean this is an upcoming performance. Remember that the more time the panel spends looking at your resume, the less time they will be watching you, so make it easy on them!


4. Put the Sections in Appropriate Order

After you have settled WHAT goes onto your resume, you must decide IN WHAT ORDER you want your sections to appear. There is only one rule here: put the most relevant and important information on top. For opera auditions, your most relevant information will be your “Roles” category. If you are auditioning for concert work, list all concert experience first. The least important is your education and special skills. These should fall to the very bottom. Education is important, but your experience and how well you sing will get you the gig, not your degree.

You may have to change your resume constantly depending on what kinds of auditions you take. This is okay! Resumes are a fluid thing. You will constantly be updating and reworking them, so don’t get too attached to a certain order. It is a good idea to include the date in the file name every time you update, so you know how long it’s been since you’ve added new content.

5. List Relevant Content

Young singers just starting out should put everything possible on their resume. After all, performance experience is performance experience, no matter where it was. As you grow older and have more to add to your resume, high school accomplishments and pay-to-sings can gradually drop off the page. More experienced singers who have sung many full roles can begin to drop their scene work or other performance experience not relevant to the current audition. Think about the audition you have in mind, then think about what experience might be most relevant to the company in charge of hiring you. A list of your prior church jobs won’t matter at all in your summer program audition, but it would be the perfect section to put at the top of your resume next time you audition for a church gig!

BONUS TIP: Keep a separate version of your resume with EVERYTHING on it! You never know what you’ll need to include for your next audition. I recommend keeping a Curriculum Vitae (C.V.), or a comprehensive resume that lists anything and everything you’ve ever done, including ensembles you’ve sung with, accomplishments of students you have taught, even your day jobs. I found this to be quite helpful recently when I started doing more concert work. I did not have any sections on my resume for concert and choral work, but I had kept a list of all performances on my C.V. Because of this, I did not have to rely on my faulty memory to remember every concert gig I’ve had since high school. Instead, I just popped over to my C.V. and copied/pasted the relevant information. I had a fully-functional concert resume in half an hour!

6. Fill the Space

In the opera world you only get one page for your resume. Never EVER lie on your resume just to make it appear fuller. Instead, if you need to fill up the page a little more, consider using a larger font size (never larger than size 12). You could also enlarge the size of your header by increasing the size of your name and headshot, add an extra line of space or two between sections, or change the line spacing itself from single-spaced to 1.15- or 1.5-spaced.

For those who need to create more space on their resume to fit in more accomplishments, try decreasing the font size (never smaller than size 9), making your header just a little bit smaller, or decreasing the space between your sections. You can also experiment with the layout of your content. For example, instead of listing your teachers, coaches, and directors in columns, try using just one line per group, with the names separated by commas. You can present your information however you’d like, as long everything is clear and easy to find.

As with all advice everyone has ever given on creating the perfect resume, remember that these are guidelines, not actual rules. Just like in your auditions, it is impossible to please everyone, and everyone has a different idea of what would be perfect. But follow these tips and I know you will be able to be proud of your resume and brand, and be confident that you are putting your best face forward!

Be sure to sign up to participate in our Comprehensive Branding Webinar coming September 12, 2015! Rachael will be available to answer your specific branding questions. Sign up today!

Rachael Colman is a mezzo-soprano and graphic designer based out of Kansas City. She loves to help her fellow singers improve their audition portfolios, offering services from resume editing to headshot retouching to website design. She is currently on roster with several professional choral groups across  the country, and maintains an active opera presence, most recently performing as Nancy in ALBERT HERRING with Opera Breve in Wichita Falls, TX, and as the title role in LA CENERENTOLA with the Midwest Institute of Opera in Bloomington, IL. For more information, please visit www.rachaelcolmandesigns.com and www.rachaelcolman.com.

Wednesday, August 12, 2015

Sexi Soprano YAFeature: Emily Geller

The fabulous Emily Geller is our newest YAFeature. Excited to hear you and hear from you! Take a look!

SWOT Analysis - A Corporate Tool for the Self-Assessing Singer


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By Anna Laurenzo

Starbucks, Target, and Apple are currently 3 of the most instantly recognizable companies in the world, due in large part to their branding. Refining and specifying a brand requires both time and analysis, and this is commonly achieved using an inventory process known as a SWOT Analysis. This concept is gaining strides as an important tool for self-analysis, not just for corporate environments, but also for singers. One of the biggest supporters of the SWOT Analysis in the singer world is Darren K. Woods, General Director of Fort Worth Opera and Artistic Director at Seagle Music Colony, and he is quick to promote the virtues of this strategic marketing tool.


Mr. Woods notes, “When I became a General Director, we did a corporate strategic plan. SWOT is ALWAYS at the beginning of any strategic plan as those things change every year and always have to be looked at.”


As he began reaping the benefits of strategic planning in his administrative positions, he wondered, “Why don’t singers use this in their business planning?”

Woods believes that in order to have success, singers need to view what they do as a business. To help singers, he decided to assemble a singer-specific strategic course based on the corporate model used in business. Self-assessment in this manner is never an easy task, but Woods believes aspiring opera singers should view this as a crucial part of their professional development. “[Singers] frequently focus on the weaknesses instead of acknowledging and building strengths. A real self-analysis can help you plan everything from repertoire choices, to school choices, to audition planning, work progress and everything in between.”


Each summer, he introduces the concept to a new group of young artists at Seagle Music Colony. While the age range of singers at the program varies, Woods insists it is never too early to have a plan. “A quick SWOT can help [singers] plan graduate school. It can help them think about programs they might want to do in 3-5 years, and then they can do the research to see what skills they will need to accomplish it.” The SMC young artists participate in a workshop session about the business of opera, and are encouraged to complete a SWOT before they have their exit interviews with Woods.


He recommends that for each category, singers take inventory of their current skills. This can include, but is not limited to, artistic skills, dramatic abilities, musical abilities, personal characteristics, and business knowledge. There is vast amount of detail that goes into this career, all of which can help or harm a singer’s personal brand. Though it may be difficult, Woods stresses the importance of truthful and honest analysis. “If an artist is truly honest with themselves, it will make you play to your strengths immediately, while you are working on your weaknesses or threats.”


Thinking this is a one-time, easy fix solution? Wrong. Woods advises that singers revisit their plan every year. He writes, “If you have completed a portion of it – what comes next? If you are not accomplishing some of your goals, then you have to ask yourself if you are really attacking and fixing your weaknesses and threats – only then can you move forward.” This continued evaluation and analysis allows singers to track their progress.


He also encourages singers to reach out to their network for input. This can include a director, voice teacher, coach or even a general director of a program. Checking in allows singers to “see if [their] perception matches those whose job it is to monitor you and mentor you.” Choose professionals you have worked with closely and who know your work well, including your agent or manager, previous administrators, and trusted colleagues and collaborators.
Ready to get started? Here’s a brief exploration of each category:


  • S - Strengths
Strengths might include characteristics of musical abilities, personality, acting abilities, or technical development. Consider praise or special comments that have been given by colleagues, directors, or other professionals with whom you have worked.
Examples: comfortable on stage, good colleague, receptive to constructive criticism, sincere desire to communicate, good in networking environments.


  • W - Weaknesses
Which areas you can continue to improve? Be specific in identifying concrete issues, whether they are personal, musical, or dramatic, to be worked out. This category focuses on concepts that are within your control. Consider what areas of your preparation are you least confident in.
Examples: support through the passaggio needs work, business skills need to be developed, changes audition plan in the moment, need a new teacher.


  • O - Opportunities
Contemplate your current market, be it academic, young artist, or young professional. What trends do you see in your industry? Is there a specific need that can be filled? This category can even encompass professional or personal resources you have access to, including teachers, coaches, or mentors.
Examples: access to high level coaches in a city, haven’t done any big auditions yet, good cover opportunity at a summer program, upcoming auditions, new connections through networking, specializing in a certain repertoire.


  • T - Threats
This category focuses on items that put you at risk. Often these include factors that may be more out of your control.
Examples: other singers in fach with bigger resumes, not great financial position for upcoming audition season, have to work a day job, not in a city with easy access to auditions.


In an increasingly competitive market, singers need to use strategic plans like SWOT to learn to manage their own business. Woods expands on this, saying “One of the saddest things I see in our business are people who finish grad school and say, ‘Ok, now what?’ They have no idea of how the business runs or where they fit.  Actively looking at yourself through SWOT helps you PLAN.”


While your name might not yet be as recognizable as Starbucks, you can take action and strategically plan your business with a SWOT analysis. Allow this valuable tool to help you discover what makes you special, and highlight it, as you continue to refine your own personal brand.

Image credit: Jean-Louis Zimmermann - accessed through Creative Commons
(https://www.flickr.com/photos/jeanlouis_zimmermann/)